Parvaneh (پروانه) is the winged lover of the flame. In the old Persian poems, parvaneh o sham', the moth and the candle, is the image the poets reached for when they wanted to describe a love that holds nothing back: Attar told it, Rumi told it, Hafez returned to it again and again. The moth circles the light, closer each turn, until there is no difference left between the lover and the loved. Persian makes no distinction between butterfly and moth: one word carries both the day-flier and the night-flier, and this collection lives in that single word.
Parvaneh is the twin of our Sama family. Sama is the whirling dancer; Parvaneh is the circling moth; both are Persian pictures of losing yourself, gladly, in what you love. Where Sama turns, Parvaneh burns.
Every piece is 18ct yellow gold, the wings mirror-polished and thin at their edges, the small bodies satin-brushed, and at every thorax a richly coloured ruby cabochon sits flush in a smooth bezel: the flame, carried on the body. Diamonds appear the way firelight falls on a wing, as flat ribbons inlaid flush into the gold on the larger pieces, and as a single fine line on the smallest. The hero pendant turns over to reveal a pierced girih lattice, the house signature, kept private against the skin. The four founding pieces, made to order: pendant, studs, drops, ring.
The family now carries a delicate everyday capsule in three small chapters. Parvaz, flight, follows the moth's path: a slender polished ribbon tracing the flutter, a small butterfly resting where it ends. Bal, wing, takes a single forewing to its purest volume, razor-thin at the leading edge, one line of diamonds along it. Sholeh, flame, sets the story's two halves apart: the moth on one side, a teardrop ruby cabochon on the other, forever approaching and never touching. Nine pieces between them, from studs to a lariat, each one small enough to be forgotten on the body, and every hanging piece designed in the attitude it is worn in, balanced to sit level rather than tilt.
Worn close
Small enough to be forgotten on the body: every hanging piece is designed in the attitude it is worn in, balanced to sit level rather than tilt.
Parvaz Pendant
The flight line, worn at the neckline.
From £1,650
Parvaz Threader Earrings
The ribbon through the lobe, the butterfly at rest.
From £1,250
Sholeh Ring
The moth and the flame, apart across the finger.
From £850
Shown as design visualisations. Every piece is made to order.


The family code
The flame, carried on the body
At every thorax a richly coloured ruby cabochon sits flush in a smooth bezel: the flame, carried on the body.
The Sholeh RingThe house signature
A lattice kept private
The hero pendant turns over to reveal a pierced girih lattice, the house signature, kept private against the skin.
The Parvaneh PendantSelected pieces
The twin families
Where Sama turns, Parvaneh burns.
All Parvaneh pieces
Parvaneh Pendant
From £4,400
Parvaneh Studs
From £1,450
Parvaneh Drop Earrings
From £2,400
Parvaneh Ring
From £2,950
Parvaz Pendant
From £1,650
Parvaz Threader Earrings
From £1,250
Parvaz Bracelet
From £1,450
Bal Wing Studs
From £1,150
Bal Wing Pendant
From £1,050
Bal Ear Climbers
From £1,250
Sholeh Ring
From £850
Sholeh Studs
From £750
Sholeh Lariat
From £950
Begin with a free design session.
An hour with the person who will make your piece, then the design and honest numbers sent to you, yours to keep. Nothing is made until you say yes.
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